What we do.
At Luonde Agency, we provide comprehensive media monitoring and analysis across print, broadcast (TV and radio), online news and social media.
Whether you need to track your organisation’s mentions, follow key topics, or observe the broader media landscape, we deliver timely, accurate information to help you stay informed and confident in your communication decisions.
What we monitor.
All monitoring conducted in real time, providing a comprehensive view of your media presence.
Broadcast Media
We track mentions across national and regional television and radio stations, keeping you updated on how your organisation or key issues are represented on air.
Print & Online Media
We monitor newspapers, online news sites, blogs, and digital publications, capturing mentions of your organisation, brand, or topics of interest as they appear across print and online media.
Social Media Monitoring
We track brand mentions, keywords, hashtags, and conversations across major social media platforms, helping you understand public sentiment, emerging issues, and digital engagement in real time.
What information you receive.
Your reports include essential details that help you understand what was said, where it was said, and the impact it may have.
Date & time
of the mention
Headline /
program title
Journalist / reporter (where available)
Tone / sentiment
(positive, neutral, negative)
Volume of
coverage over time
Publication /
broadcast source
Issue
decomposition
Communication, findings & recommendations
How we do it.
Using advanced media monitoring technology, we collect content from traditional and digital sources, organise it to remove noise, and ensure accuracy.
Our team carefully cleans, verifies, and processes the data before preparing clear reports delivered according to your preferred schedule: daily, weekly, monthly, or quarterly.
Media Analysis.
Beyond monitoring, we offer in-depth media analysis designed to uncover deeper insights from the data. Our analysis includes:
- Tracking media trends and shifts over time
- Evaluating sentiment and tone across media outlets
- Identifying key influencers and voices shaping narratives
- Highlighting risks and opportunities in media coverage
- Providing actionable recommendations for communication and policy strategies
This service is available upon request and personalise to meet your specific research or organisational needs.
Why our
monitoring matters.
Effective media monitoring is critical in today’s fast-moving information landscape. It helps organisations:
- Protect and manage reputation
- Identify emerging issues before they escalate
- Understand public sentiment and digital conversations across news and social media platforms
- Support research with accurate, up-to-date media data
- Inform strategic communication and policy decisions
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